App Tracking Transparency lets you control which apps are allowed to track your activity across other companies’ apps and websites
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When you're using apps on your iPhone, you may start to see this. It's the new AppTracking Transparency prompt. It's a feature that gives you a choice.
A choice on how apps use and share your data.Data like your age, location, health information, spending habits, and browsing history to name a few. This data can help to map your runs, tag your photos, or track your location, so the nearby store can offer discounts.
But some apps have trackers embedded in them that are taking more data than they need. Sharing it with third parties, like advertisers and data brokers. They collect thousands of pieces of information about you to create a digital profile that they sell to others. These third parties use your profile to target you with ads...and they can also use it to predict and influence your behaviors and decisions. This has been happening without your knowledge or permission. Your information is for sale. You have become the product.
That's why iPhone users will now be asked the single, simple question: Allow apps to track your not?
Maybe you're okay giving an app your email or location, so they can share your data with others to personalize ads build a profile about you. And if you're not? Well, that's what the prompt is for. Whatever you choose is up to you. But at Apple, we believe that you should have a choice. App Tracking Transparency. A simple new feature that puts your data back in your control
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