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We did this to create a simpler experience for publishers. We've changed several policies to restrictions along with this alignment, which removes demonetization for certain types of content. However, we do indicate to publishers that limited ad serving may be in place.
With restrictions, advertisersdetermine demand or lack thereof, and we make clear which types of content we will never monetize, again, to simplify the publisher experience.
Let's look at an example of how our policies worked before the launch of restrictions and how they work now. Before the change, alcohol content was a policy and is now a restriction. As a policy, any site that facilitated the online sale of alcohol or promoted alcohol consumption, or portrayed alcohol in a favorable light would not be monetized.
As a restriction, we understand that advertisers may not find this content appealing a good association with their brand. However, we let them decide. Our advertisers have several categories that they can choose from, and not all will opt into alcohol.
Therefore, the end result is content labels a restriction may receive limited or no monetization. However, it is no longer a policy violation. These changes are the result of our constant dialogue with publishers and trying to blend the needs of publishers with those of the ecosystem as a whole.
You can find more information on both our policies and restrictions within our Help Center. Both are broken out and describe the types of content that fall into policy or restriction categories
