How to Get More Google Traffic in 2020 [New SEO Technique] Snippetbait.
I'm gonna show you how to get more Google traffic using a new SEO technique. In fact, this new technique has helped take one of my pages to 23,500 organic visitors per month.I've also used the same technique to more than 10X, my clicks within a week. And in today's article, I'm gonna walk you through the entire SEO process. Step by step, stay tuned. The new strategy that I'm about to share with you is called Snippetbait. As you might have guessed, this strategy is all about getting your content ranked in the featured snippet spot because featured snippets show up above the traditional first page results.
I've been putting a lot of emphasis and time on them over the last year or so, which ultimately led me to develop this snippet bait approach. Thanks largely to snippet bait. I went from literally about five snippets to according to ahrefs ranking for over 200 featured snippets, including some like this that bring in over 10,000visitors per month. Now, to be clear, by the time you watch this video, I may or may not still be ranking for that particular featured snippet. There may not even be a featured snippet at all the idea here isn't that you're always gonna get in the featured snippet, a hundred percent of the time.
It's one of those things that because of Google algorithm changes aren't always in flux, but when you add snippetbaits to your page, you dramatically increase the odds that you'll rank as a featured snippet. With that out of the way, let's get right into the steps, starting with step number zero rank on the first page of Google. When ahrefs analyzed 2million featured snippets, one thing stood out, that the content in a featured snippet comes from a first-page result, literally 99% of the time. And I've noticed the same thing unless you're already on the first page,
Google isn't gonna use your content in the featured snippet. That's because Google wants to pull featured snippet content from pages that they trust. In other words, sites that are already ranking on the first page. So if you're not already on the first page of Google for a given keyword, there's pretty much a 0% chance that you'll get in the featured snippet. But if you're already on page one, it's time for me to show you the first step, which is to find featured snippet opportunities. Specifically, you want to find keywords that you already rank onGoogle's first page for and have a featured snippet at the top of the page. For example, I currently rank in the top five-for how to get more views on YouTube.And there's a featured snippet already there, but as you can see another site, not mine is ranking in the featured snippet.
This is a feature snippet opportunity that I could potentially use snippet bait to rank for. And if you wanna scale this process and make things a little bit easier, you can use a tool like ahrefs AMAsto find keywords that you rank for that also have a featured snippet in the results. Then it's time for step number two, identify the featured snippet type. Now that you found a featured snippet opportunity, it's time to identify the type of feature snippet that you're looking at. That way you can create snippet bait for that specific type of featured snippet.
Four main types of Snippetbait
There are four main types of featured snippets that you wanna keep an eye out for.First up, we have the definition box.
- definition box
This is a snippet of text that's designed to give searchers a direct, concise definition or description. For example, when you search for no-follow links in Google, there's a featured snippet at the top of the page. The definition box tends to show up when people are searching for definition keywords like no-follow links, content management systems, or OMAD diet.These also sometimes show up for what is, or what are keywords, like what is the paleo diet? The other common type of featured snippets called the table.
- The table
This is where Google pulls data from a page and displays it as a table. Here's an example. The third important feature snippet to keep an eye out for the ordered list.
- The ordered list
This is a list of items or steps presented in order, and as you might expect, Google tends to use this type of feature snippet for keywords that need a set of steps or items in an order. You see these a lot for how to keywords, like how to start a business. Google also uses order lists for lists that rank things in a specific order like this. Last up, we have the unordered list.
- The unordered list.
This is Google's way of presenting a list of items that don't need to be in any particular order. For example, if you search for link building tools, you'll get a list of the best tools, but they're not necessarily ranked from best to worst, which leads us to our final step. Step number three, create your snippet bait. So at this point, you found featured snippet opportunity and figure it out the type of feature snippet that Google is using. Now it's time to add snippets bait to your page. So what is snippet bait?
snippet bait?
Snippet bait is a snippet of content on your page, that's specifically designed to rank as a featured snippet. For example, I've recently wanted to rank in the featured snippet for the keyword channel description. So I added this snippet bait to the top of the page, which helped me grab the featured snippet spot in about a week.
Now it's time for me to show you exactly how to create snippet bait for each type of feature snippet that you'll run into. For definition snippets, you wanna provide Google a short 40 to 60-word snippet of text that they can directly use in the featured snippet.It also, helps if you have something like what is X directly above your definition? Here's an example of this type of setup on one of my pages. And because I'm giving Google word for a word definition, they can use, I got this snippet bait inside of the featured snippet spot within a few months, HubSpot takes this to the extreme. They actually, designed little boxes in their content that looked just like a featured snippet. Now I don't think you need to go this far, but it does show you how important formatting is. Specifically, the closer content looks to a featured snippet, the more likely it is that Google will use it.
The only other thing to keep in mind with definition snippets that you wanna make them sound really objective. In other words, don't include an opinion on the topic either way. Remember Google doesn't want someone's opinion showing up as a definition, in a featured snippet. So even if you have a strong feeling on that topic, do your best to write the definition without any emotion. In fact, you wanna write the definition like it's in a dictionary. For example, you can see that our definition of no-follow links sounds like it was pulled directly from Webster's dictionary. And if you wanna rank fora table featured snippet, you need to actually add a table to your page.
In other words, Google isn't gonna grab data from different parts of your page and make a table out of it. Instead, they tend to scrapetables that already exist.For example, check out thistable, featured snippet.Well, when you look at thesource of that content,you can see that it'sliterally the exact same table.How you code these tables,depends on how your site is set upand whether or not you use WordPress,but in general,as long as your HTML uses the table tagto present the data in a table,Google should be ableto easily read the data.
Now for the orderedlist, featured snippet,you need to set up your pageso that specific steps or list of itemsare presented in a waythat Google can easily understand.Specifically, you wanna wrap every itemor step in an or ,and present each item as a subheader.To make the order of your items or stepscrystal clear with Google,you can even include textslike step number one or one,in each subheading.Here's an example.The important thing to keep in mindis that when it comescomes to order lists,consistency is key.So if you present step number oneas step number one, do X, don't make your secondstep just step two do Yinstead you wanna present your steps consistently like this,or like this.
I personally prefer step number one over one, because it's a little bit easier for users to follow along, but Google can understand both.For example, this post lays out a nine step SEO strategy.Each step in the processuses the exact same format.Step number one, step number two, et cetera.And I also wrapped each step in a tag.Now last up for unordered lists, you also wanna be consistent, but you don't need to number anything in a specific order.For example, we recently gotthe featured snippet spot for SEO best practices. And if you look at the page,you can see that each best practiceis wrapped in an,but the order isn't really important,I could flip these around and it would be pretty much the exact same thing.It's the same story with mylist of link building tools.These aren't ranked in any order, but I use it in a consistent wayto let Google easily figure outthe listed tools that I'm talking about. There you have it, my three-step snippet bait formula for getting more traffic from Google.
