What are Google Ads?
Today, we are going to know that How Google Ads works. It always starts with a
person who has a thought or an idea and they have a question of something. They
want to search on Google So, What do they do? The person goes to Google.com
and searches about the question and Google helps to find the answer to the
question. And this is your opportunity to show your company to show your
product to show the solution that your business has to this person’s problem
and within Google.
How
Google AdWords works?
There is what called the organic results and these are the things that Google
puts in the search results for free because it’s just really high quality
content and Google Knows that it’s going to provide a solution but Google puts
at the top of the search results paid ads and the way to get to the top of the
Search results on these paid ads are though that Google ads platform used to be
called AdWords but It’s since changed its name to Google Ads so to get o the
top of the search results on Google you have to pay.
I shall explain how this works in just a minute but let’s recap what happened
here someone had a question a concern some kind of pain that they needed a
solution for they want to Google and when they googled it your company your the product showed up at the top of the search results at this point you might
wondering. Why Google ads especially because right below it is the organic
search results which have Google put there for free once you rather just be an
organic search results and the answer is yes it had been great to be an organic
Search results.
Recommended: Google AdSense
It is very hard to write really high-quality content get lots of links pointing
to you the benefit of using Google Ads. Is it accelerates your results and it
works is you might tell Google you know what I want my ad to be on the top of
the search results for a certain keyword. In a Keyword, is whatever someone
searches in Google so for instance you might tell Google I want to be at the
top of the search results? Anytime someone types in the word peanut butter now
Google wants to get paid for this and so what you tell Google is. I am willing to
give you 1$ every time when someone clicks on my ad.
Google has a feature that will let you test different messages and the goal is
to get a message that converts as high as possible meaning that out of every
100 times someone sees your ad and how often do they actually click on your ad.
You want that number to be as high as possible so this is called Click-through
rate. The better your click-through rate is the lower Google will charge you
per click.
This is what’s called a funnel. The funnel is everybody in the world that is
searching peanut butter now of those people that are searching peanut butter a small percentage of them will actually click on your ad and of these people
that click on our ad a small percentage of them will actually purchase your
product.
Everyone who clicks on your product ad and also would buy your product it’s
realistic so the way to increase the percentage that goes through every step of
your funnel because that all has a trickle-down effect. This is just the tip
of the iceberg of Google ads. I think it will help you.